spaghetti How it works.
Market validation, done for you

Building is cheap now. Knowing what to build isn't.

AI collapsed the cost of shipping a product, so everyone is shipping. The teams pulling ahead have flipped the order: they test demand first, then build the winner. We run that test for you: a real website, several versions, real Google traffic, six months, and a clear answer on whether your idea has genuine pull.

b c d a killed (3) stuck
What are you trying to work out?
Which one are you?
Roughly where's the business at?
$500k
annual recurring revenue
pre-rev$100k$500k$1m$5m+
Where do we send how it works?
Done. It's on its way.
Check your inbox for what we do, what it costs, and a real example report.
This page is one of our test sites. You're looking at the product right now.

This is what we build for clients, pointed at our own idea. The numbers below are real and update as people use the page.

0
test sites running right now, including this one.
0
sign-ups on this page so far.
0+
ideas we've tested and told the founder to drop.
02 · the shift is real

Everyone can ship. That changed the game.

the shift
Building a working software product used to take a team and a year. It now takes one person a few weeks. The build stopped being the hard part.
the flood
Launch platforms that used to list a handful of new products a day now list hundreds. Every niche crowds faster than it used to.
the squeeze
Paid traffic gets more expensive every year. The same test costs more the longer you wait to run it.

When building stops being the hard part, picking the right thing to build becomes the whole job.

03 · what the sharp teams do differently

Test first. Build second.

The pattern among teams that keep shipping winners is boring and consistent. They put the idea in front of real buyers before anyone writes production code. They let sign-ups, not opinions, decide what gets built. And they kill ideas early without ceremony, because a fast no is cheaper than a slow one.

04 · the cost of waiting

Every month you guess, the window narrows.

While an idea sits unvalidated, three things move against it. Someone else ships a version and starts learning from real users. Ad costs keep rising, so the same test costs more next year. And your team spends another quarter on something nobody has confirmed anyone wants. None of this needs a countdown timer. It's just compounding.

05 · the on-ramp

An idea alone gives you nothing. We make sure it has legs.

A page with no sign-ups can mean two opposite things: people saw it and said no, or nobody ever saw it. We cover both. Several versions of your page, plus paid, relevant traffic, so a no actually means no.

Each version sells your idea a different way: on credibility, on the problem, on timing, or on price. Whichever wins tells you not just whether people want it, but why.

the credibility angle
Does this market buy on trust?
Credentials, track record, who's behind it. The version you're reading now.
the problem angle
Is the problem actually felt?
Name the pain in the market's own words. Watch who reacts.
the timing angle
Does timing pressure convert?
The shift, the early movers, the cost of being late.
the price angle
Does the plain maths convert?
Outcome, price, comparison. Wallet-out behaviour.

Same idea, same offer, same sign-up. Four different arguments. Which one wins tells you what kind of market you have.

We've tested 1,457 ideas and told the founders to drop them. They kept their money.

Finding out early is the point. Here it costs six months and a small budget. The alternative costs a year of building and a team's salaries.

06 · the proof

Don't take our word for it. Watch our own test run.

We run Spaghetti on itself. This page is one of four versions, and one of the 981 test sites live right now. Its real data is below, updated weekly. Flat weeks stay on the chart.

0 175 350 wk 01 wk 13 wk 26 spaghetti / exp #001 / timing / wk 09 of 26
  • sessions0
  • engaged0
  • emails requested0
  • lens leadingcredibility
live counts, not projections. updated weekly.
Get the details.
07 · what you get and what it costs

Six months. One clear answer. No surprises.

weeks 1 to 2
We build it.
A real website for your idea, in several versions, with a domain, a name and a simple logo. You approve the words. We do the rest.
weeks 3 to 24
We drive real traffic.
Google ads and search send relevant people to your page. Once a month you get a plain report: who came, which version won, what they searched, and what we'd do next.
week 26
You get your answer.
The data, a written report, and a straight call: build it, change it, or drop it. Knowing early is the win.
$1,000 per idea, per month. Six month minimum. Most people test three ideas at once. It's the cheap way to find out.
08 · the close

Want the full details in one email?

What we do, exactly what it costs, and a real example of the report you'd get. One email, no follow-ups, no sales calls.

One email, sent once. This request is also a sign-up on our own test page.